Dr. Urska Starc-Peceny

Chief Innovation Officer and Lead of Tourism 4.0 Department, ARCTUR Slovenia

Urška Starc-Peceny (female), PhD, has gained an international education in Slovenia, Italy and Austria. Her PhD thesis in Business Communication with specialization in the New Media and Technologies entitled “Netlife” has paved the way in 2001 in research of collaboration design in the reality, in which AI and big data play an increasing role. From Europe to Middle East, she has gained 20+ years of experience as an entrepreneur.